Express your creativity from simple to sublime with ultra colour – our most versatile make-up range ever. Express every side of you. No matter what your vibe, now you can create unlimited high-impact looks with our iconic Ultra Collection. Our bestselling Ultra Lipsticks, renowned Glimmerstick Eyeliners and new pigment-packed shadow palettes are here to give you the power to Unleash your creativity. Ultra versatile with 150 shades & infinite possibilities. Ultra colour rich, pigmented colour for high-impact finish. Ultra comfort easy to apply and comfortable to wear for hours.

Glides on. Stays on. What's your iconic liner look? Whether it's an iconic flick or all-out glam, create your ultra look with high-pigment shades and glide-on precision and wear it your way. Avon No.1 eyeliner waterproof, smudge-proof and flake-free. Ultra pigmented: high-impact, bold shades that last all day in your choice of finish. Ultra precise: self-sharpening ultra-fine tip for a perfectly defined look every time. Ultra easy: creamy glide-on colour with no mess, smudging or fading. Ultra subtle. Upgrade your everyday liner like Sophia, with a sweep of Forest Green. Ultra glam. We love Ella’s dot of liner in Blackest Black under each eye. Look – elevated! Ultra creative. Tabitha’s got the double-wing look with an eye-catching swipe of silver Lights liner between two lines of Black Ice.

Ultra quick dry. Ultra colour. What's your 60 second nail look? Unleash your creative side and nail unlimited looks, with an ultra mani for any occasion. With 25 ultra-rich shades that dry in 60 seconds, what will you create? Nail your look in 60 seconds with ultra rich colour in just one swipe. Ultra shades: with a colour for every vibe. Ultra fast: dries in 60 seconds for an ultra mani in no time. Ultra pigmented: full coverage in just one swipe. Ultra subtle. Sophia has levelled up her Bitten Apple look with a dot of Baby Marmalade at the base of one nail. Ultra glam. Add an ombré glitter pop of Bubblegum to your Nude Secret nail for next level glam, like Ella. Ultra creative. Tabitha’s Wow White base topped with colourful shapes in Mermaid Tail and Mad-Arin is the nail art look we’re coveting!

Ultra rich. Ultra comfort. What's your ultra lip look? From everyday glam to bright and bold, express your creativity with ultra rich colour in over 50 flattering shimmer, creamy and matte shades. Ultra creamy. Tabitha's fave nude shade is Cappuccino. One swipe of colour makes for the perfect everyday lip. Ultra shimmer. Ella's wearing Ruby Glitz for instant Hollywood glam vibes, day or night! Ultra matte. Swipe a bold base of Electric Pink across your lips, then gently add Truest Red to the middle for a fierce ombré look like Sophia's. Ultra rich: highly pigmented for rich colour and full coverage. Ultra comfort: nourishing blend of oils for a comfortable formula that won't cake, crack or dry. Ultra diverse: available in 50 shades across three finishes to suit all skin tones.

Satin matte impact or ultra gloss shine: what's your liquid lip style? Whichever lip look you love, we've got the shade for you. Choose from 18 gloss shades (in creamy, sheer or shimmer) or 8 hydrating mattes for ultra comfort, impact and colour. Ultra subtle. Sophia's gorgeously glossy lip in Luminous Nude gives the perfect sheer, natural-looking sheen. Ultra creative. Ella chose Crushed Lime for an extra juicy take on the high shine, glitter gloss trend. Ultra glam. Tabitha's gone for ultra impact with a bold matte lip in Velvet Hibiscus and paired it with metallic eyeshadow for a luxe, grain feel. Quick, easy & precise with convenient applicator stick. Ultra glossy: 3 finishes, all with 3-D light-reflective pigments. Ultra nourishing: with jojoba oil and vitamin E. Ultra comfort: smooth, non-sticky feel. Ultra impact: bold, pigmented colours with a satin matte finish. Ultra hydrating: with nourishing oils, shea butter and vitamin E.

Pigment-packed colour in 1 swipe. What will you create? Choose from the ultra-versatile matte, pearl, metallic and glitter shades and create your ultra look - from a single-swipe look to big, bold and blended. Ultra subtle. Get Sophia's understated look by blending a warm shade from the Earths palette across your lid to make your eyes pop. Ultra clam. Sweep the glistening pink shade from the Roses palette across your lid, then blend a deeper shade up to the brow bone. for a bold but wearable look, like Tabitha's. Ultra creative. Matte, pearl, glitter and metallic - Ella's got it all with her ultra eye-catching look using shades from the Lilacs palette. Bold, intensely pigmented palettes for high impact colour in just 1 swipe. Ultra easy: apply with fingers or a brush to build and blend without mess or creasing. Ultra versatile: create infinite looks with pigment-packed, blendable shades for all eye colours and skin tones. Ultra sustainable: once finished, simply pop out and recycle the metal pans, reuse the elastic band, and recycle the paperboard palette.