Switch, save & be amazed. Lower your budget not your standards. Discover why everyone's switching inside. Save over £100 vs. luxury long wear. We believe you can lower your budget without lowering your standards. Try our Power Stay make-up collection today and enjoy luxury for less

Far Away Splendoria. Inspired by the opulent middle east with the world's 1st white oud accord. With exclusive, gardenia-infused white oud accord that's as powerful and intense as traditional oud, but fresher and more feminine. The liquid gold of middle eastern perfumery reimagined.

Summer just got ultra. Get set for sunshine with new finishes, waterproof formulas and glowing shades. Gloss gets ultra! Think all lip glosses are created equal? Think again. Meet the oil-infused, juicy colour that doesn't feel sticky. Ultra waterproof bold volume.

The game changing serum everyone’s talking about! 3 out of 4 would switch to the skincare ingredient that works faster that retinol. The serum lover says: I've used various retinol products but Avon's stolen the show with this game changer! The beauty press says ...

Beauty worth sharing. Meet the top-rated products everyone’s talking about. When you find something so good, it's impossible not to share. Like finally discovering a full volume mascara that gives length and lift too, or the holy grail of serums that works faster ...

Escape to somewhere awe-inspiring. Far Away Aurora. Discover a place of untouched wonders and the breathtaking beauty of the Northern Lights, wrapped up in the oriental and gourmand fragrance that's the perfect, limited edition Mother's Day gift.

Length & volume I want it all because with lashes size matters. When it comes to length with volume, does your mascara measure up? Satisfaction guaranteed. See up to 50% longer lashes 3x volume. The formula for lash satisfaction. New & exclusive next-generation ...

New & improved. The eye creams loved by millions. Now with even faster results. See a difference in just 2 days. Think an eye cream can't make a difference? Millions can't be wrong! Try our bestselling eye treatments, now with Protinol so you can brighten or lift in 2 days!

Watch me glimmer after midnight. I'll give your eyes Glimmerstick shimmer with my 5 new limited edition shades. Find the full spotlight-stealing collection inside. New limited edition. Gems Collection. Gorgeous gem tones and glittering finishes for eyes, lips and nails ...