Same Tinted Moisturiser, new look: The formula is the same, but the packaging is getting an upgrade. Protect your sales by letting customers know the formula hasn’t changed. See page 10 for more info. Introducing SK!N: Our new skincare range with staples that combine 2 products into 1, making skincare a breeze. See pages 8 - 19 for more details and your exclusive demo offers. Build your Power Stay demo kit across pages 4-7. Show customers how to create a look that won’t budge with our new Creamy Vinyl 16 Hour Liquid Lip Colour and Power Stay staples in new shades. Premium beauty, without the price tag. Continue boosting your sales in August with your July & August flyer, showing customers how to switch and save. £10,000 holiday giveaway: Don’t forget, our biggest ever customer giveaway is still live. It’s the perfect opportunity to drive Skin So Soft sales! Share with old, new and loyal customers — see page 62 for details. Already bagged your Power Stay Creamy Vinyl Lip shades? It’s time to build the ultimate Power Stay demo kit with these long-lasting must-haves. Upsell to customers by showing them how to create a full look.
Meet SK!N. What is it? It’s our newest skincare range for customers who want great skincare in a few simple steps. Each product combines two steps into one. So, for example, you’ll find a cleanser that also tones and a moisturiser that’s also a serum. This range is skincare made smarter, not harder. Why will customers love it? It’s less time and less effort and you still get great results. It doesn’t complicate your skincare routine – customers will still get great results in fewer steps. Aft er all, life’s too short for complicated skincare. Who to talk to? Young Gen Z customers, those with busy lives, skincare beginners and anyone who wants simple, effective skincare – without the 10 step routine. What’s in it for you? It’s an easy way to upsell to a full routine. Each product is designed to work together, so it’s easy to recommend a collection. Better results for them, more sales for you. How to sell it? Speak to customers about what they’re looking for and tailor your SK!N recommendations to this . If a customer is concerned about dull, lifeless skin – recommend the Glow collection. Check out page 18 for more tips.
Let your customers know that the tinted moisturiser they love has got a fresh new look. The formula is exactly the same – lightweight, non-greasy and radiance-boosting with SPF20. Get skincare protection (SPF15) and coverage in one! These multi-taskers are natural-looking skin musts. Available in two finishes; glow or matte. How to sell? These are perfect for busy customers – it’s make-up and skincare in one. Show customers that glowy-looking skin is easily achievable with this trio. Tell them how to use each product and let them know the benefits. You can upsell by framing it as their easy 3-steps-to-glow routine. Soothe and protect sensitive skin with these two staples. Spread the word by filming a video showing how to use the products and chat about the benefits.
Customers with oily skin will love this trio made to get clear, balanced, matte skin without the fuss. Demo the products and let them see its instant shine-free finish. Show it to sell it. Get them to dab a little Serum + Cream onto their T-zone, so they can see how it hydrates and leaves a shine-free finish. These staples are infused with calming sativa seed oil to help rebalance and hydrate stressed-out skin. Speak to customers about which skincare concerns they have. If it’s dry, stressed or out of balance, let them know how this collection will be perfect for balancing and calming their skin.
These two staples are designed to revitalise older skin. Both are a cream and serum in one, apart from one’s made for the day and the other for the night. They’ll get hydration and visible results in an easy routine. Every customer needs these three staples; a cleanser, SPF and lip balm. If they don’t want a complete skincare overhaul, recommend these to add into their current routine. It’s an easy way to get them to try something new and order more.
Whether you’re chatting to regular customers or reaching out to new ones, these tips will help you sell smarter and increase your order value. Start the conversation: Ask, ‘Have you seen our new 2-in-1 skincare?’ It combines two steps in one, so it’s quicker, easier and better value!’ Great for time-poor customers and for those who want simple routines. Offer a skincare consultation. Ask a few quick questions to match them with the right range: ‘Do you want a glow, matte skin, something soothing or anti-ageing care?’ This helps you recommend the best routine and increases your chances of a sale. Upsell to a routine. Once they love one product, suggest the full collection. Say ‘Want the full set? They’re designed to work together for even better results.’ Better results = happier customers = higher order value!